It’s easy to find news on the Internet. But identifying the most relevant news from the most reputable sources is challenging. At cc:Clients, that’s exactly what we do — identify the news most relevant to you and your clients.
The “secret ingredient” of a cc:Clients content marketing product is the addition of current news stories that are highly relevant to your target audience. It’s not a “one size fits all” process but is as individualized as your firm and practice areas. We’ve created a sophisticated Editorial DNA℠ process that allows us to curate content based on your criteria – what’s relevant to your firm and your clients.
Every news feed we create is unique:
- We begin by interviewing you, so we understand what you do, where you do it, and for whom you do it.
- Next, we identify news topics and news sources that will keep your clients informed with timely information.
- And then our team of editors and journalists scour hundreds of generally available news sources to collect individual news articles to populate our customized e-mail newsletters, microsites and news feeds.
It’s not just news you can use. It’s news your clients will find useful.