Curatingthe News

It’s easy to find news on the Internet.  But identifying the most relevant news from the most reputable sources is challenging.  At cc:Clients, that’s exactly what we do — identify the news most relevant to you and your clients.

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The “secret ingredient” of a cc:Clients content marketing product is the addition of current news stories that are highly relevant to your target audience.  It’s not a “one size fits all” process but is as individualized as your firm and practice areas. We’ve created a sophisticated Editorial DNA℠ process that allows us to curate content based on your criteria – what’s relevant to your firm and your clients.

Every news feed we create is unique:

  • We begin by interviewing you, so we understand what you do, where you do it, and for whom you do it.
  • Next, we identify news topics and news sources that will keep your clients informed with timely  information.
  • And then our team of editors and journalists scour hundreds of generally available news sources to collect individual news articles to populate our customized e-mail newsletters, microsites and news feeds.

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It’s not just news you can use.  It’s news your clients will find useful.